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● May 10th, 2025
Develop the skills to create and maintain strategic Digital marketing campaigns for tech products
Learn how to communicate valuable solutions to the intended audience via digital l marketing strategies
This digital marketing program adopts the latest thinking with hands-on experience to inspire and increase performance along every dimension for profound marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
A digital marketing manager typically owns the digital positioning, digital messaging, customer acquisition and the overall go to DIGITAL MARKETING STRATEGY that will be adopted by the company. A Digital marketing manager also deploys strategies for sale Enablement, driving Demand ADOPTION and the overall SUCCESS of the product,
- Live Intructor-led classes
- 3 months of hand-on session
- Free extra 3 months of mentorship on completion
- Certificate on completion
- Replay available after each class
- Mini tasks after each class
- Group projects
Capstone projects - Interview preparation
- Career roadmap
Program details:
- Suitable for starters in Tech
- Class times :
- Saturdays: 12 noon – 2.30pm (Nigerian time)
- Sundays: 5pm – 7.30pm
- Duration: 3 Months
- Replays available after each class
- Scroll down to see the tuition
- Free mentorship after the training
- Classes are done remotely. You don’t have to leave your location.
Course Goal:
Equip students with fundamental knowledge and practical skills in Digital Marketing, enabling them to create and manage marketing campaigns and develop a portfolio of work by the end of the program.
THE CURRICULUM IS FOUND BELOW:
WEEK 1
Introduction to Digital Marketing
- Understand digital marketing and the Job responsibility?
- Understand the Difference between traditional and digital marketing.
- Overview of digital marketing channels (SEO, Social Media, Email, PPC, etc.)
- Understand Digital Marketing objectives (Awareness, Consideration, sales)
- Understand Key metrics and KPIs in digital marketing.
- Understand Creating Customer Avatar and Buyer Persona
Practical Activity:
- Brainstorm and define target audiences for hypothetical businesses.
- Get an old meta account
WEEK 2
Content Marketing and Copywriting (Theory and Practicals)
- Understand Copywriting and the Laws of persuasion
- Understand the Importance of storytelling in marketing.
- Understand how to carry out Content planning and scheduling
- Write and publish a post using copywriting tactics.
- Create a content calendar for one month
SIMPLE WEB DESIGN
WEEK 3
Web design using WordPress (PRACTICALS)
- Understand how to get a domain name
- Understand how to get a Hosting
- Set up your own website for marketing
- Installing WordPress and Word Press Themes
- Using Elementor
- Designing Sales Pages and Sales Funnel
WEEK 4
Search Engine Optimization (SEO) Basics
- How search engines work.
- Keyword research and tools.
- On-page and off-page SEO.
- Use Google Keyword Planner to find keywords for a topic.
- Optimize a Sales Page with headings, keywords, and meta descriptions.
WEEK 5
Simple Graphics Design using Canva
- Introduction to Canva Design Tool
- Understand simple Design Principles
- How to get design ideas
- Create your first Design on Canva
- Create a catchy design for your campaign
WEEK 6
Social Media Marketing and Facebook Ads (fully practical)
- Differences between organic and paid social media ads.
- Platform-specific strategies (Facebook, Instagram, Twitter, LinkedIn).
- Create a Facebook Business Account, Ad account, Facebook page
- Connect your assets (pages, ad account etc)
- Create a facebook ads
- Understand Facebook Targeting
- Set up your first social media campaign
MINI TEST
Develop a 3 social media campaign for a hypothetical product (Awareness, consideration, Sales)
WEEK 7
Advanced Facebook MARKETING
- Create custom conversion
- Connecting your website to Facebook marketing
- Retargeting Ads
- Understanding Basics of A/B testing
- Deep-dive into KPIs.
Assignment: Create a 3-day campaign to sell a product or service
WEEK 8
Email Marketing
- Understand the WHY of email marketing.
- Building and segmenting an email list.
- Creating email content and automation with sendpulse.
- Connect your email marketing platform to your website
- Set up an email marketing campaign using sendpulse.
- Write and schedule an email sequence for a product/service brand.
WEEK 9
Hands-on Project
Apply all learned skills to a real-world scenario.
- Work individually to create a full digital marketing plan and execution for a hypothetical or real business.
- Plan must include:
- Target audience analysis.
- Content strategy.
- Social media and SEO strategy.
- Paid ad campaigns.
- Metrics for success.
WEEK 10
Presentation and Feedback
- Present the digital marketing project
- Group discussion on challenges faced and lessons learned.
- Individual feedback and recommendations.
PLUS 3 MONTHS FREE MENTORSHIP PLAN
- Interview Preparation
- Professional Exam Guide
- LinkedIn Optimization
- CV Review
Student Reviews
What Our Students Says
My enrollment for business analysis boot camp with Trevotech is one of the best decisions I have ever made. The class was very educative and insightful. I was privileged to attend all the classes and it was indeed impactful. So much appreciation to our tutor, Miss Hope, she always ensure everyone in class is carried along, creating room for interactions and ensuring everyone understands before moving on. And also, the group class assignments helps to understand much more of everything learnt. I look forward to take more courses with Trevotech.
JOHN EBEHIREMEN UKEKE
Graduate
I learnt a lot during over the duration of the course. The Business Analysis field was alien to me prior to joining the academy. All I can say is the program met all of my expectations. The tutor demonstrated in-depth knowledge and experience within the field which facilitated my learning process.
