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● May 17th, 2025
Develop the skills to create and maintain strategic Digital marketing campaigns for tech products
Learn how to communicate valuable solutions to the intended audience via digital l marketing strategies
This digital marketing program adopts the latest thinking with hands-on experience to inspire and increase performance along every dimension for profound marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
A digital marketing manager typically owns the digital positioning, digital messaging, customer acquisition and the overall go to DIGITAL MARKETING STRATEGY that will be adopted by the company. A Digital marketing manager also deploys strategies for sale Enablement, driving Demand ADOPTION and the overall SUCCESS of the product,
- Live Intructor-led classes
- 3 months of hand-on session
- Free extra 3 months of mentorship on completion
- Certificate on completion
- Replay available after each class
- Mini tasks after each class
- Group projects
Capstone projects - Interview preparation
- Career roadmap
Program details:
- Suitable for starters in Tech
- Class times :
- Saturdays: 12 noon – 2.30pm (Nigerian time)
- Sundays: 5pm – 7.30pm
- Duration: 3 Months
- Replays available after each class
- Scroll down to see the tuition
- Free mentorship after the training
- Classes are done remotely. You don’t have to leave your location.
Course Goal:
Equip students with fundamental knowledge and practical skills in Digital Marketing, enabling them to create and manage marketing campaigns and develop a portfolio of work by the end of the program.
THE CURRICULUM IS FOUND BELOW:
WEEK 1
Introduction to Digital Marketing
- Understand digital marketing and the Job responsibility?
- Understand the Difference between traditional and digital marketing.
- Overview of digital marketing channels (SEO, Social Media, Email, PPC, etc.)
- Understand Digital Marketing objectives (Awareness, Consideration, sales)
- Understand Key metrics and KPIs in digital marketing.
- Understand Creating Customer Avatar and Buyer Persona
Practical Activity:
- Brainstorm and define target audiences for hypothetical businesses.
- Get an old meta account
WEEK 2
Content Marketing and Copywriting (Theory and Practicals)
- Understand Copywriting and the Laws of persuasion
- Understand the Importance of storytelling in marketing.
- Understand how to carry out Content planning and scheduling
- Write and publish a post using copywriting tactics.
- Create a content calendar for one month
SIMPLE WEB DESIGN
WEEK 3
Web design using WordPress (PRACTICALS)
- Understand how to get a domain name
- Understand how to get a Hosting
- Set up your own website for marketing
- Installing WordPress and Word Press Themes
- Using Elementor
- Designing Sales Pages and Sales Funnel
WEEK 4
Search Engine Optimization (SEO) Basics
- How search engines work.
- Keyword research and tools.
- On-page and off-page SEO.
- Use Google Keyword Planner to find keywords for a topic.
- Optimize a Sales Page with headings, keywords, and meta descriptions.
WEEK 5
Simple Graphics Design using Canva
- Introduction to Canva Design Tool
- Understand simple Design Principles
- How to get design ideas
- Create your first Design on Canva
- Create a catchy design for your campaign
WEEK 6
Social Media Marketing and Facebook Ads (fully practical)
- Differences between organic and paid social media ads.
- Platform-specific strategies (Facebook, Instagram, Twitter, LinkedIn).
- Create a Facebook Business Account, Ad account, Facebook page
- Connect your assets (pages, ad account etc)
- Create a facebook ads
- Understand Facebook Targeting
- Set up your first social media campaign
MINI TEST
Develop a 3 social media campaign for a hypothetical product (Awareness, consideration, Sales)
WEEK 7
Advanced Facebook MARKETING
- Create custom conversion
- Connecting your website to Facebook marketing
- Retargeting Ads
- Understanding Basics of A/B testing
- Deep-dive into KPIs.
Assignment: Create a 3-day campaign to sell a product or service
WEEK 8
Email Marketing
- Understand the WHY of email marketing.
- Building and segmenting an email list.
- Creating email content and automation with sendpulse.
- Connect your email marketing platform to your website
- Set up an email marketing campaign using sendpulse.
- Write and schedule an email sequence for a product/service brand.
WEEK 9
Hands-on Project
Apply all learned skills to a real-world scenario.
- Work individually to create a full digital marketing plan and execution for a hypothetical or real business.
- Plan must include:
- Target audience analysis.
- Content strategy.
- Social media and SEO strategy.
- Paid ad campaigns.
- Metrics for success.
WEEK 10
Presentation and Feedback
- Present the digital marketing project
- Group discussion on challenges faced and lessons learned.
- Individual feedback and recommendations.
PLUS 3 MONTHS FREE MENTORSHIP PLAN
- Interview Preparation
- Professional Exam Guide
- LinkedIn Optimization
- CV Review
Student Reviews