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24
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Days
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NEXT CLASS STARTS
● December 10, 2022
Develop the skills to create and maintain strategic marketing campaigns for tech products
Learn how to communicate valuable solutions to the intended audience via digital and traditional marketing strategies
This Product marketing program adopts the latest thinking with hands-on experience to inspire and increase performance along every dimension for profound marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
A product marketing manager typically owns the positioning, the messaging, customer development and the overall go to MARKETING STRATEGY that will be adopted by the company. A product manager also deploys strategies for sale Enablement, driving Demand ADOPTION and the overall SUCCESS of the product,
- Live Intructor-led classes
- 3 months of hand-on session
- Free extra 3 months of mentorship on completion
- Certificate on completion
- Replay available after each class
- Mini tasks after each class
- Group projects
Capstone projects - Interview preparation
- Career roadmap
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THE CURRICULUM IS FOUND BELOW:
WEEK 1
Introduction To Product Marketing And Expanded Concepts
- What is product marketing?
- The product lifecycle
WEEK 2
Product Marketing Research
- Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry
- Qualitative vs quantitative research
- Competitor intel coursework
- Validating your hypothesis
- Building a business case
- Research templates
WEEK 3
Understanding Pricing And Business Model
This session will help you learn how to build the right pricing strategy for your product as you develop your entire product marketing strategies. This business model and pricing class focuses on developing dynamic pricing structure that helps you win in the market.
- Calculating your baseline
- Cost-plus pricing
- Competitor-based pricing
- Value-based pricing
- Dynamic pricing
WEEK 4
KPIs and Metrics
- This session will help you learn how to build the right pricing strategy for your product as you develop your entire product marketing
- KPIs and Metrics What you can’t measure, you can’t grow. Series of training that focuses on how to best measure key performance and results. The model for setting performance measurement will be covered in these sessions.
- An Intro to KPIs
- Go-to-Market KPIs
- Sales enablement KPIs
- Lead-gen KPIs
- Product adoption KPIs
- Reporting and communication
- KPI coursework
WEEK 5
buyer personas
- As a product marketer, you will have to learn to understand who your customers are. From developing the right personas to differentiating between buyers and users and creating personas for the two representations.
- Key skills: Persona
- Persona template
- Buyer personas vs user personas
- Creating your personas
- How to use personas effectively
- How to develop personas the right way
- What is Jobs-to-be-Done?
- Exam | Personas
WEEK 6 & 7
Strategic positioning, messaging & mini project
- This session is about storytelling and messaging. The way your messages are positioned determines how your brand is received, hence determining how you market the product
- Positioning overview
- Positioning fundamentals
- How to approach positioning
- Positioning coursework
- Understanding messaging
- SurveyMonkey’s 7-step messaging process
- An intro to narrative design
- Storytelling framework
- Positioning template
WEEK 8
SALES ENABLEMENT
- This is an extension of the storytelling process. This class will focus on the strategies for better communication and how to craft and better position your message
- Sales enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to effectively engage buyers. Sales enablement analytics provide marketing and sales teams with data-driven insights to optimise their business and drive revenue.
- The role of sales enablement
- Sales enablement tactics
- Creating a sales playbook from scratch
- Sales enablement fundamentals
- Getting sales teams bought in
- Measuring sales enablement
- Product-led growth
WEEK 9
Communication & Storytelling
- This is an extension of the storytelling process. This class will focus on the strategies for better communication and how to craft and better position your message
WEEK 10
DEVELOPING A FULL FUNNEL MARKETING PLAN
- Marketing funnels
- Acquisition strategy
- Engagement & retention strategy
- Developing Growth funnel analysis (AARRR)
- Identifying key resources needed
- Managing marketing plans in lean startups
- Creating marketing plan for a B2C vs B2B company
WEEK 11
ANALYSIS & OPTIMIZATION
- Marketing funnels
- This training sessions cover everything about analytics as a process for continuous insight for product marketers.
- Analysis & optimization
- Analysis fundamentals
- Areas to analyse
- A/B testing
- Cohort analysis
WEEK 12
capstone projects
- Creating a full marketing strategy for 3 start-up companies
PLUS 3 MONTHS FREE MENTORSHIP PLAN
For mobile transfer:
Acct Num: 1025211161
Bank: UBA
Acct Name: TREVO TECHNOLOGIES ACADEMY
After payment, use the form below to register
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